Hello, My Dears –
I want to talk about something I’ve noticed more and more: remarkable men walking
through our doors at Novel U Wellness seeking gentle, natural cosmetic treatments.

Why? Because looking and feeling your best can make all the difference, especially in
high-stakes business and professional worlds.
You might not have read about it in passing, but men today are increasingly investing in
themselves and their cosmetic self-care, and are using Botox, fillers, hair restoration,
or skin rejuvenation treatments in increasing numbers. It’s not just to look younger
(although that is a nice bonus!), but to present themselves to the world with intention,
energy, and quiet confidence. And guess what? That’s not vanity; that makes business
sense.
Today’s professional men are investing in themselves, whether that means Botox, fillers,
hair restoration, or skin rejuvenation. They want to look younger and exude confidence.
This isn’t just about vanity; it’s a savvy move for their careers. These men’s professions
range from lawyers to executives to entrepreneurs, who all realize that there are no
second chances when it comes to first impressions.
Feeling good about yourself can make a significant difference in your personal life and
especially in the competitive realms of business. Treatments like Botox or minor fillers
work like subtle “tweakments” to erase fatigue lines or soften frown lines. It’s about
looking refreshed and ready for anything without breaking the bank or changing
identities.
Why Investing in Yourself Makes Sense (and Cents) for Gents
Business Insider magazine highlighted an interesting trend in its April 2025 issue: the
number of men seeking aesthetic procedures has climbed to around 10-15% of the total
clients, up from just a few percent a decade ago.
This rising trend doesn’t surprise me at all. Men are increasingly turning to subtle, non-
surgical options like neurotoxins (Botox, Dysport, etc.), hyaluronic acid dermal fillers,
microneedling, and laser therapies – a trend documented by the American Society of
Plastic Surgeons. In 2023, Americans received more than 4.7 million neurotoxin
injections and 3.4 million dermal filler treatments, resulting in a year-over-year increase
of 6% and 4% respectively. Minimally invasive procedures made up an impressive 83%
of all cosmetic treatments, male participation rose by approximately 8% overall,
with male use of neurotoxins alone increasing by 5.5%.
Many of my male patients at Novel U Wellness & Med Spa are choosing subtle, non-
surgical treatments because they want to:
 Maintain a fresh, rested appearance with no signs of fatigue or stress.
 Enjoy a subtle but impactful refresh thanks to a little Botox or filler to soften frown
lines or add masculine structure.
 Maintain career competitiveness. My patients, male and female, recognize that
appearance affects confidence, especially under the pressures of high-stakes
careers.
 They want treatments with minimal downtime! Injectables, skin treatments, and
microneedling fit neatly into busy lives.

 Enjoy the growing “Man-esthetics” movement that has gained acceptance and
normalization among men. These are the men who love coming to see me for
their “Brotox” (their nickname for “Botox”) and filler appointments.

Feeling good boosts your professional confidence. When you look well-groomed,
people perceive you as more competent. Many people, especially my male patients,
prefer minimally invasive options that offer quick, subtle results that fit into busy lifestyles
and require minimal downtime, so no one has to know you had anything done. And let’s
be real: investing in your appearance counts. While aging is unavoidable, maintaining
your looks helps keep you vibrant in roles where presence is crucial.
At Novel U Wellness and Med Spa, our procedures are FDA-approved, and when done
by trained professionals, they are minimally invasive. These include:
 Neuromodulator Injections – these treatments (Daxxify, Botox, Dysport, Jeauveu)
soften frown lines while keeping expressions natural.
 Dermal fillers – these treatments offer exceptionally subtle enhancements for
jawlines or cheeks without going overboard.
 PRP Therapy – Microneedling with PRP (platelet-rich plasma) or rejuvenation
facials restores youthful texture and vibrancy by harnessing the natural healing
properties of your own blood to rejuvenate and restore vitality to your skin and
hair. It is a versatile solution for a variety of issues, including fine lines and
wrinkles, acne scars and other blemishes, skin tone and texture improvement, as
well as hair restoration for thinning hair or receding hairlines.
 Exosome Therapy – a new, pioneering approach to health and beauty that
utilizes the body’s ability to repair and renew itself, using exosomes, tiny vesicles
that facilitate communication between cells for tissue regeneration and recovery.
 NouvaDerm Hair Restoration Laser – we’re pleased to offer this cutting-edge,
non-invasive hair regrowth treatment that uses Low-Level Laser Therapy (LLLT)
and advanced fractional resurfacing technology. This is a proven system to
stimulate dormant hair follicles, boost scalp health, and promote sustainable hair
growth without painful procedures or lengthy recovery time.
 Plasmage Non-surgical Blepharoplasty Treatment – Plasmage offers a state-of-the-art-
treatment to rejuvenate the delicate skin around your eyes to achieve a
refreshed and rested appearance without undergoing traditional surgery.
 Microneedling – I’m pleased to announce that we have TWO treatment options
for microneedling.

o Agnes RF Microneedling is clinically proven to treat acne and acne scars, fine
lines and wrinkles, sagging skin and jowls, under-eye fat bags and fatty
deposits, and even submental (double chin) fat and “bra” fat on the body –
all with minimal discomfort and post-procedure recovery time.

o Scarlet SRF Microneedling addresses a wide range of skin concerns,
including reducing fine lines and wrinkles, enhancing skin tightness, and
elasticity, minimizing pore size, improving skin tone and texture, as well as
jawline contouring, stretch marks, and even cellulite.

The Novel U Wellness Experience
Please be assured that Novel U Wellness &Med Spa is a judgment-free zone. You
won’t need to explain yourself here. We listen, we care, and we customize treatments
for you. We offer personalized and minimally invasive treatments tailored to our
individual patients’ needs, using advanced techniques that enhance appearance to help
you look as vital as you feel.
Here’s what to expect when you meet with us to begin your Novel U Wellness Cosmetic
Self-Care Journey:
Private Consultation – We talk openly about your goals, whether it’s refining your
jawline or just looking more rested.
Tailored Treatment Plan – We develop a plan suited to you – what results would you
like to see? Remove your frown lines? Improve your skin texture? Together, we can
create a path to improvement.
Quick and Comfortable Treatment – Sessions typically last under 30 minutes with
little to no downtime.
Aftercare and Follow-Up – We check in on results and adjust as needed while
planning maintenance every few months.

You deserve to look and feel your best because your face is your brand. 

Whether you’re curious or ready to explore options, my door is open with kindness and
results that feel genuinely you.
If you’re ready to feel like yourself again, book a consultation with me today. Visit our
Long Beach, CA office in the beautiful Bixby Knolls neighborhood, and together we’ll
create a personalized wellness plan that’s all about you. Visit our website at

www.noveluwellness.com, send us an email at hello@noveluwellness.com,